The cover of the March 2005 issue of Playboy
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Hilton and her sister, Nicky, are known for their jet-set lifestyles. Paris in particular has been trying to build herself into a marketable brand much like Donald Trump, claiming she must be regarded as a role model.
She has been widely discussed by tabloids. In 2000, the National Enquirer reported a casual friendship with Leonardo DiCaprio as something far more intimate. She has also been linked with other young celebrities, including actor Edward Furlong, boxer Oscar De La Hoya, model Jason Shaw, Chicago Bears football player Brian Urlacher, and singers Rob Mills, Deryck Whibley, and Backstreet Boy Nick Carter.
In the fall of 2004, Hilton released a book, Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose, which brings full color photographs of her and gives her tips on the dos and don'ts of living as an heiress. Hilton was reportedly given a $100,000 advanced payment for this book. Some in the media panned the writing as amateurish, and the book was parodied by Robert Mundell on The Late Show with David Letterman. Still, it became a New York Times bestseller.
The cover of the March 2005 issue of Playboy
In the March 2005 issue of Playboy, she was named the "Sex Star of the Year" in their list of the 25 Sexiest Celebrities. Someone appearing to be her was on the cover of the issue, but she did not pose for it; she says she does not know where Playboy got that picture. [5]
Hilton has also received some gossip attention for a variety of other incidents, mainly party antics. She has been said to have pushed in front of others in line for a public bathroom, saying she only wanted to look at herself in the mirror. She has reportedly danced on bar tops, worn shirts reading "Got Blow?," and other times worn no top at all. Her most famous quote is probably "That's hot!" as she has used it in many situations.
Hilton received an offer from the U.S. version of the reality TV show "Big Brother" to participate in their show. Rumors said she has been offered more than US$1.8 million. If she will agree to be in the reality-show, “she will join a bizarre band of ex-strippers, beauty queens, a married couple and a virgin, who are living under 24 hour scrutiny on the set".
Hilton has also been featured in several television commercials including a T-Mobile commercial for which she was paid $250,000 and her Carl's Jr. commercial (see more below) for which she was paid $400,000 according to Forbes Magazine. She has also been a spokeswoman for the products of GUESS clothing.